Thirteenth Hour Brewing Company

PROJECT SPECS: Branding & Visual Identity, Packaging Design, Product Visualization
ThirteenthHour logo red

Branding and packaging spec design work for Thirteenth Hour Brewing Company, based in Salem, MA. We built this spec brand from the ground up, imagining a brewery that embraced the spirit of Salem, MA. With a little magic, we developed branding, packaging, and 3D environmental design for the fictional brewery.
Sheet of five Thirteenth Hour Brewing Company logo concept iterations, including a bold condensed wordmark, a serif version, a star-accented mark, a circular 13 badge, and a scooter-rider mascot mark
Early label color-palette exploration for the Hex Your Ex can design, six swatches (navy, teal, sage, cream, tan, orange) shown applied to six label mockups under a placeholder brand name
Flat label artwork for Thirteenth Hour Brewing Hex Your Ex Imperial Cherry Lactose Ale, featuring a face-and-skull illustration and Salem Massachusetts branding
Flat label artwork for Thirteenth Hour Brewing The Strange Familiar Caramel Apple Hard Cider, featuring a black cat illustration on a green background with Salem MA branding
Thirteenth Hour Brewing Hex Your Ex and The Strange Familiar cider cans displayed on forest moss
Pinterest Collage
Styled product photo of a Hex Your Ex beer can and poured glass on a table with a spellbook, candle, and cauldron

More of A Good Thing
World TravelBrand & Creative Strategy, Print Advertising Design
JenksFMBranding & Visual Identity, Brand & Creative Strategy, Animation
T.D. Williamson SHiiELD™Product Visualization & Animation
Horizon Line Architecture + InteriorsWebsite Design, Brand & Creative Strategy
City of Tulsa T.A.R.E.Commercial Production
Coracle CoffeeIllustration, Merch Design, Photography
Jackalope-back
Jackalope-front
WORKING WORLDWIDE,
REMOTELY FROM TULSA, OK.

email us: hey@goodcreaturestudio.com
follow us: @goodcreaturestudio
A MISCHIEF & CO CREATIVE, LLC COMPANY
© 2026 GOOD CREATURE

Please don't steal anything,
or feed our work to AI. <3