JenksFM

PROJECT SPECS: Branding & Visual Identity, Brand & Creative Strategy, Animation
JenksFM primary horizontal logo lockup with the colorful circular mark, JenksFM wordmark in maroon, and The Voice of Jenks, America tagline

JenksFM is an up-and-coming non-profit community radio station that provides listeners with coverage of all things Jenks, America, including sports, concerts, history, stories, and life. Community-first radio that educates, informs, and supports the people of Jenks.

We developed a brand identity for JenksFM that reflects their community-first approach to radio. To develop a brand that's truly unique to them, we focused on their four pillars: Jenks Public Schools, Sports, The Muscogee Nation, and Music. Our color palette was inspired by the City of Jenks, Jenks Public Schools, and The Muscogee Nation. The symbols used reflect key areas of focus: community, education, sports, and music.

Currently, JenksFM is raising funds for their formal launch and using their new branding on informational sheets and business cards. When they're ready, we will develop their website following our brand guidelines (mockup of the proposed homepage above, using filler text).
Two pages of hand-drawn JenksFM logo concept sketches on dotted notebook paper, exploring lettering and circular mark ideas, shown on a dark red background
JenksFM logo set slide showing the primary logo, primary logo without tagline, stacked logo, stacked logo without tagline, monogram, and color variations
JenksFM logo concept slide titled Logo story, explaining how the four quadrants of the circular logo represent sports, community, education, and music, with the full circle representing broadcast range
JenksFM brand color palette swatches labeled Gold, Sand, Pine, Olive, Trojan, Berry, Navy, and Wave, each with hex and Pantone codes
Typography specimen sheet for the JenksFM brand showing the bold display font Silverberg and the body font Josefin Sans in maroon on a tan patterned background
JenksFM website homepage design mockup showing the navigation bar, a now-playing audio bar, and a hero section with the station tagline The Voice of Jenks, America and placeholder body text
Tiled grid of folded JenksFM branded t-shirts in black, white, cream, and sage green, each printed with the JenksFM logo
JenksFM branded bucket hat mockup in maroon, white, and gold colorblock with the JenksFM logo embroidered on the front, resting on a sage green surface
Two JenksFM business card mockups on a green background, one showing the front with the JenksFM logo and tagline, the other showing the back with social handles and website
A person in white pants carrying a canvas tote bag printed with the JenksFM logo and tagline

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