Horizon Line Architecture + Interiors

Project Specs: Website Design, Brand & Creative Strategy

When Ambler Architects rebranded to Horizon Line Architecture + Interiors, they came away with a strong new name and logo system. But their digital presence hadn't caught up. Their old site was still live, still ranking, and still sending prospective clients to a brand that no longer existed.

We were handed a logo, a few color codes, and a font name. From there, we built a cohesive web design system that matched the professionalism of a 70-year-old firm. We advised on content strategy throughout and then addressed the technical side: cleaning up their SEO (search engine optimization) and implementing AIO (AI optimization, the practice of structuring content so AI-powered search tools like ChatGPT and Google's AI Overviews surface your business accurately and prominently). The result: a 110% month-over-month increase in unique visitors to a site that highlights their process, history, and capabilities.